Challenging innovation, is my aim within my work, delving into niches and insights throughout fashion and lifestyle, to produce work that will have creative impact. From high fashion brands to rave culture, I actively push myself to explore a range of different areas of culture that I can engage within, allowing my expressive vision to be tested and further developed. Constantly adapting my visual approach, allows me to easily adapt to any brief or client branding, which is one of many reasons as to why I see myself thriving in a PR and marketing environment. BA (Hons) Fashion Communication and Promotions’ impact on where I see myself within the industry has been instrumental in my development of who I am as a creative, specifically within conceptual and art direction roles,  alongside engaging with working alongside a diverse range of clients and alumni, has crafted me to be the team player I am today.