Give It To Me Curled
| 2021 | Art direction, Concept design
Collaborating with a group to produce a short colour film, based on the appreciation and celebration of POC hair.
Key Insights:
​
Appreciation For Culture Is Becoming More Recognised:
Across social media platforms, generations are becoming more aware of different cultures globally, with the appreciation of these cultures growing.
​
POC Hair Is A Major Topic Spoken About:
With the exposure of new culture across social media platforms, consumers are intrigued, with one topic most popular being POC hairstyles.
Concept:
​
To create a a short film celebrating POC, and the celebration of hair, representing the fun finds within local businesses, whilst also highlighting the importance of what these shops have for the POC community.
My Roles:
​
- Art direction
- Concepts
- Editing
Feedback:
​
" The appreciation of different culture shines through within this short film!"
