Wonderland Photo Story
| 2021 | Outcomes, Insights, Concept Design, Model Scouting
Collaborating with a team, in order to produce an 'explosive' print and digital fashion photo story for an independent fashion magazine, a millennial favourite Wonderland Magazine, whilst exploring the topic of innovation
Concept:
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To portray how the music industry manipulates and shapes artists into new identities that uphold unrealistic expectations, through an interpretive medium.
My Roles:
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- Primary and secondary research
- Insights
- Chosen Concept
- Idea Generation
- Mock-ups
- Consumer profile
- Casting and Styling
Key Insights:
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High Pressure:
Music artists are held to a higher standard to maintain the mainstream and idealised appearance, then criticised when they don't conform to these ideals.
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Progressive Perspectives:
Millenials have a more progressive perspective when it comes to music culture and are open to recognising outdated and distorted practises within the industry.
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Artistic Interpretations:
Art itself evokes differing interpretations and perspectives, which allows each viewer to forge their own emotional response.
Feedback:
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"Stunning photography, with the layout of the photo story, following the design recipe of Wonderland Magazine!"