VEJA Fragrance
| 2020 | Outcomes, Insights, Concept Design, Mock-ups, Product Design
To create a fragrance for the shoe brand VEJA, and create a visual report to support.
Key Insights:
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Environmental Impact:
Consumers aren't aware of the social and environmental responsibilities of the brand- VEJA's story.
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Meaningless Stories To Sell:
VEJA don't believe in meaningless stories in order to sell a product, the product should be able to tell its own story itself.
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Constantly On The Move:
VEJA's consumer is constantly travelling, whether this be for work or day to day life.
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A Transparent Ethos:
VEJA's main goal is to make a positive impact, with ethic production coming first.
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No Visual Pollution:
When communicating with their audience, VEJA don't like to contribute to any visual pollution, for example posters or billboards.
Concept:
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To create an innovative 'fragrance' that follows VEJA's brand narrative and ethos, this being a reusable, sticker shoe scent, inserted into VEJA's shoes; The 'Aventura' shoe scent. With a reusable, portable tin accessory, that holds these stickers, which are available in three distinct scents. These scents are based around VEJA's brand story across the world. In order to promote the 'Aventura' shoe scents, and engage their consumer, I created a social media competition/ campaign.
My Roles:
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- Primary and research
- Insights
- Concepts
- Idea Generation
- Mock-ups
- Visual report
- Consumer profile
- Outcome
Feedback:
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"An exceptional body of work. Immediately sophisticated, professional, articulate and an amazing magazine approach! Excellent."
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"You clearly show you understand the brand, the consumer and the potential of fragrance"
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"Autonomy shines through in the report"
