TSPTR Brand Zine
| 2021 | Outcomes, Insights, Concept design, Photography
Collaborating with a group to produce, publish and exhibit a zine (small magazine), that connects with and celebrates the brand TSPTR through their SS22 journal; Based around the theme of revolution.
Concept:
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To create a zine that highlights the older generations ignorance towards the threat that global warming has on everyones future, through the voice of younger generations anxieties; Whilst showcasing TSPTR's new SS22 collection.
Key Insights:
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Nothing Happens Until The 'Big Man' Responds:
Russ Gater, founder of TSPTR, uses famous American pop cultural characters, Schulz's Peanuts characters, as an activist figure. From this, we wanted to explore our own activist figure that Gen Z are able to relate to; There are strong links between the narrative of The Lorax and the patterns in our society around environmental issues.
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Older Generations Are Less Informed On Our Environmental Status:
There is a disconnected knowledge and a lack of urgency from those in older generations, due to their lack of social media presence. Social media is one of the biggest sources of media for young people.
My Roles:
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- Primary and secondary research
- Insights
- Chosen concept
- Idea Generation
- Art direction for photoshoot
- Styling and photography direction
- Consumer profile
- Creation of zine spreads
Feedback:
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"The interactive 3D poster, is a strong element that stands out from other Zines"