All We Are Jewellery
Campaign
| 2022 | Videography, Art direction , Concept Design
Collaborating with a team, to produce a film campaign for the brand All We Are, showcasing their new AW22 collection, whilst taking the role of director.
Key Insights:
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Generation Z's Want For Nostalgia:
Gen Z relate nostalgia mostly with old, childhood films, which means they engage well with brands who tap into this insight.
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The Rise Of Independent Artists and Engagement:
Through the pandemic, small, independent artists were becoming popular, with this popularity following into the years post-pandemic.
Concept:
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To create a campagin inspired by David Lynches film 'Blue Velvet', and Victor Felmming's 'Wizard Of Oz', with connotations and hints throughout, whilst showcasing and promoting All We Are's new AW22 jewellery collection. In collaboration with Sounds Of Grayce, a self made artist.
My Roles:
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- Art direction
- Concepts
- Videography
Feedback:
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All We Are client was "very impressed" with the videography and concept behind the campaign. They expressed how they loved the idea of collaborating with an independent artist.
